Re-electing Andy Beshear in Kentucky

The Outperform Team is proud to have led the re-election effort of Kentucky’s Democratic governor Andy Beshear. Facing a GOP rising star in Attorney General Daniel Cameron and tens of millions of dollars from Republican Super PACs, the Beshear team had to run a near-perfect campaign.

Well-designed research helped craft potent messaging, resulting in compelling ads, hyper-targeted mail and digital programs and a precision voter turnout program. The Beshear campaign stayed disciplined and focused throughout, communicating the right messages to the right voters at the right times, and re-electing a Democratic governor in a state Trump carried by twenty-six points.

“The level of sophistication that the Beshear campaign was able to execute was very impressive…”

11/14/2023

“...another significant statewide victory in an increasingly red state that could serve as a model for other Democrats on how to thrive politically heading into next year’s defining presidential election.”

11/7/2023

“The architecture of Beshear’s win is indeed something to marvel at, especially in a party that’s hemorrhaged the kinds of voters who boosted Beshear to victory. He managed to sidestep GOP efforts to nationalize the campaign…without any major departures from the party line.”

11/8/2023