Re-electing Andy Beshear in Kentucky
The Outperform Team is proud to have led the re-election effort of Kentucky’s Democratic governor Andy Beshear. Facing a GOP rising star in Attorney General Daniel Cameron and tens of millions of dollars from Republican Super PACs, the Beshear team had to run a near-perfect campaign.
Well-designed research helped craft potent messaging, resulting in compelling ads, hyper-targeted mail and digital programs and a precision voter turnout program. The Beshear campaign stayed disciplined and focused throughout, communicating the right messages to the right voters at the right times, and re-electing a Democratic governor in a state Trump carried by twenty-six points.